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Honolulu, HI

KHUI - 99.5 Bob FM
(Station changed formats on August 13, 2004)

Hawaiian Music-formatted KHUI flipped from 99.5 The Breeze to Variety Hits as 99.5 Bob FM on September 16, 2003. New Wave Broadcasting owned the station at the time and, noting the success of the format in Canada, decided to give it a try in Honolulu.

This was a rare case where the Variety Hits format didn't work particularly well, though it wasn't given a particularly long time to prove itself, either. In its final book with Hawaiian Music (summer 2003), KHUI posted a 3.1 share 12+. In the Fall 2003 book, 99.5 Bob FM debuted with an unimpressive 1.0 share.

In 2004, New Wave decided to sell off its Honolulu holdings. It sold its four Honolulu stations to Visionary Related Entertainment of Maui for $11 million, but because of ownership limitation restrictions, Visionary had to spin two of those stations off. One of those stations was KHUI, which Visionary sold to Salem Communications. Salem, known for programming mostly religious and non-secular formats, dropped the Bob FM format when it gained control of the station and restored the previous Hawaiian Music format to the 99.5 signal on August 13, 2004.

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