Lakeland, Florida
WWRZ - Max 98.3 FM
Lakeland, FL's Soft AC 98.3 The Rose made a surprising flip to the growing Variety Hits format on January 4, 2006 as Max 98.3 FM. The station, which falls into the small market of Lakeland that rests between Tampa and Orlando, uses the positioning statement: "Playin' it All!"
Station Website: max983fm.com
Streaming Audio: Available via the website
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