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Memphis, Tennessee
WKIM - 98.9 Kim FM
(Station shifted formats on June 17, 2007)
Citadel's hip hop Power 99 changed formats at 2 PM Central on September 15, 2006, becoming a female-leaning Variety Hits station as 98.9 Kim FM (and changing call letters from WMPW to WKIM.) The first song to air on the new station was "Like a Prayer" by Madonna. Lance Tidwell took over as Program Director of the station following the flip.
On June 17, 2007, the station shifted from female-leaning Variety Hits to outright Hot AC, still using the Kim FM name and imaging but using the new positioning statement of "80s, 90s, and now".
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