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Meridian, Mississippi
WSLY - 104.9 Jack FM
(Station changed formats on September 1, 2007)
Licensed to York, AL, Sly 104.9 dropped its Blues format for Variety Hits as 104.9 Jack FM on January 20, 2006 at 2:30 PM EST. SAM 93.5 had slightly better coverage of Meridian than 104.9 Jack FM, though oddly both stations approach the market from the east, so it's not as if one serveed the metro-west and the other the metro-east (and it's not as if there's that much of the pie to split up in Meridian, anyway.)
This, to my knowledge, was the first and (to date) only head-to-head SAM vs. Jack battle to take place, a showdown that lasted for 14 months.
Some departures from the norm: 104.9 Jack FM had a local morning show (Ken Michaels), and it ran syndicated programming like Loveline, the Rick Dees Top 40 countdown, etc.
The station changed formats again on September 1, 2007, becoming Gospel as Y104.
WMLV - SAM 93.5
(Station changed formats on March 27, 2007)
New South Communications flipped its 93.5 signal (licensed to Butler, AL) from rock as "93.5 The Buzz" to Variety Hits as SAM 93.5 (using the SAM Variety Hits satellite feed) on July 1, 2005. That same day, the station changed its call letters from WKZB to WMLV, which had been the call letters on the company's 106.9 signal (licensed to Stonewall, MS). 106.9 picked up the WKZB calls and "The Buzz" rock format, with that station's "Mix 106" Soft AC format being knocked into oblivion.
The station dropped Variety Hits on March 27, 2007, going Hot AC as V93.5.
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