Palm Coast, FL
WBHQ - Beach 92.7
In a rare example of a station moving out of a mid-major market, the 92.7 FM signal in Jacksonville was sold in 2008 moved out of the market and relocated south down the coast to the Palm Coast area, located along the Atlantic sealine between Jacksonville and Daytona Beach.
Clear Channel announced in November 2007 that it would have to sell off its license to the 92.7 FM frequency (then WJBT and licensed to Green Cove Springs), along with a number of other stations in other markets, in order to meet FCC and DOJ requirements with the company's plan to go private. On December 25, 2007, Clear Channel jettisoned the country format on 93.3 WROO and moved WJBT and its "The Beat" format to that signal, where for a short time 92.7 and 93.3 simulcasted the same signal. The stations switched call signs on January 10, 2008. On January 11, 2008, 92.7 broke off the simulcast and went with a gospel format as "Hallelujah 92.7".
The station was placed into Clear Channel's "Aloha Station Trust" during this process, and in October 2008 the license for 92.7 was sold to Flagler County Broadcasting for $350,000. On November 11, 2008, the station began simulcasting Clear Channel urban V-101.5 (WSOL-FM).
Flagler Broadcasting moved the station south, giving it a city-grade signal to cover the area of Palm Beach, FL and the surrounding area. On April 9, 2009, the company began testing the station's new signal, and on April 24, 2009 the station made its official debut with its new Variety Hits format as Beach 92.7.
Station Website: beach927.com
Streaming Audio: Not Available
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