San Francisco/Oakland, CA
KMAX-FM - 95.7 Max FM
The Variety Hits format came to the San Francisco area at noon on May 11, 2005, when Bonneville's Country 95.7 The Bear (KZBR) abandoned the format in favor of Variety Hits as 95.7 Max FM. The station had been country for past than two years; prior to that it was classic hits for a year and a half, and before that CHR.
The station picked up new call letters KMAX-FM on April 13, 2006. Details of how that was worked out have not been made known to the public, but one figures that it wasn't a simple process, as Ida-Vend Communications owns the AM version of the call letters and CBS Television owns the TV version of the calls in San Francisco.
In January 2007, Entercom began the process of acquiring KMAX-FM (and other holdings) from Bonneville via a trade for stations in other markets. Entercom gained control of the station via a Local Marketing Agreement in preparation for the sale, and it dropped the Variety Hits format on February 28, 2007 and began stunting with a countdown toward a new country music format, launching the morning of March 1, 2007.
Special Audio: KZBR and KMAX-FM Legal IDs (TopHour.com)
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