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Savannah, Georgia
WSGA - Freedom 92.3
Tama Broadcasting flipped WSGA (licensed to Hinesville, GA and rimshotting Savannah from the west) from Contemporary Christian as Joy 104.7 (using Salem's "Today's Christian Music" feed) to Variety Hits as Freedom 104.7 on July 6, 2005. The station uses the positioning statement "We Play What We Want".
With competition from Jack FM on WGCO, the decision was made in early 2006 to move Freedom to a stronger signal, giving it better coverage into the Savannah, GA market. A three-way call letter change hinted that something was on the horizon, involving Freedom 104.7 (WSGA to WTHG), Hot AC-formatted FM 100 (WMCD to WSSJ), and Smooth Jazz 92.3 (WSSJ to WSGA.)
On April 14, 2006, FM 100 was terminated, with the Smooth Jazz name and format moving to the 100.1 frequency. The former home of Smooth Jazz, 92.3, began simulcasting Freedom 104.7, which was rebranded as Freedom 92.3 (and airing on both 92.3 and 104.7.)
The Freedom simulcast on 92.3 and 104.7 lasted for two weeks; the simulcast ended on May 1, 2006, with 104.7 going with Classic Hits as 104.7 The Eagle (WTHG) and Variety Hits continuing on 92.3 as Freedom 92.3 (WSGA.)
WGCO - 98.3 Jack FM
(Station changed formats on March 16, 2007)
Adventure Radio brought a Variety Hits competitor to Freedom 104.7 into the market on October 6, 2005, as it flipped Oldies 98.3 to the satellite-fed version of JACK-FM as 98.3 Jack FM. WGCO has a monster signal, blanketing the Savannah metro, reaching north into parts of the Hilton Head, SC area, and then all the way south with city-grade coverage of the Brunswick, GA market in southern Georgia (which is super-served by some of the stronger stations out of Jacksonville.)
The head-to-head war in Savannah ended on March 16, 2007, when the decision was made to flip WGCO back to its previous format and name as Oldies 98.3
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