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News Archive: March 2008

March 28, 2008
The Odessa/Midland, TX market has a Variety Hits station, as classic rock "102 FZX" (KFZX) switched changed formats to pick up the satellite-fed Jack FM format on March 1, 2008.

March 31, 2008
NextMedia's 98.7 Will FM in the Wilmington, NC market has been moved to a much-weaker signal in the adjacent New Bern/Morehead City, NC market.

The call letters for 98.7 Will FM changed from WILT to WLGD on March 16, 2008, which served as a hint that something was up there. Then, effective March 31, the Will FM format went to 104.5 WSTK, a Class A signal with a Spanish format that recently upgraded to Class C1. The move saw Spanish move to 98.7 as "La Gran D", with the idea that the signal will cover a range with a population of 130,000 Hispanics.

In a related note, NextMedia had a Variety Hits signal on in New Bern/Morehead City, NC with SAM 105.1 (WSSM), which flipped to Standards as "105.1 The Coast" on November 1, 2007.

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