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Variety Hits Mailbag

October 8, 2005

From: Jason Bacon
Date: Oct 8, 2005 3:35 PM
Subject: Lou, Again I Need Your Help Please!!! WSGA-FM Is Lying!


I sent you an email a few months ago about WSGA, wondering if you'd give them a listen for a while and see what you think. I understand that you're a busy man, but did you get to hear it at all?

Which brings me to the reason I wrote this email...

I know you're the king of all things Variety Hits ;), but this station is a mockery! A sham! I stopped listening months ago as their playlist is beyond repetitive. I think there's one person in the studio switching out tapes. There is no kind of "trainwreck" effect and it used to sicken me to hear "Save It For A Rainy Day" every day without fail, usually about the same time.

Is there anyway to exclude Freedom 104.7 as a Variety Hits station ? It's clearly not reflecting the basic charter of the format.

In any case, the flip of WGCO to JACK FM is breathtaking and wonderful. I'd be bemoaning the fact that I wanted a JACK FM here in Savannah, and Triad Broadcasting delivered. I think that, outside of radio enthusiasts like myself, this market is unfamiliar with the format and so 98.3 JACK FM should deliver desirable numbers and demographics (read: younger) in the next ratings book. Those unhappy with the change can flock to Cumulus's less-than-a-year-old Oldies station, Cool 103.9. But I expect to read angry letters to the editor in our local media for the next several weeks.

Thanks for everything that you do, Lou. Take care and have a great weekend!

Lou: I was waiting for a "travershamockery" reference in there. Currently WSGA falls into the Variety Hits category, but they might be a good example of how difficult it is to effectively program the format on a small market level. There's a reason that there are now three different satellite-fed versions of the format. My question would be: if WSGA is not Variety Hits, then what are they?

What you mentioned about Triad and WGCO is pretty much on the money. Providing a strong brand-name format with city-grade signal coverage against a locally programmed signal that comes in as a rimshot gives WGCO a decided advantage.

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