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Radio Hot Talk

Variety Hits Mailbag

June 6, 2005

From: Joey Swiencki
To: loupickney@gmail.com
Date: May 27, 2005 6:39 PM
Subject: radio

HI LOU DO YOU THINK SACRAMENTO CALIFORNIA WILL EVER GET A JACK STATION WE NEED ONE IN SACRAMENTO PLEASE LET ME KNOW

Lou: Well, it's not a JACK-FM station, but there is a Variety Hits station on in the Sacramento market: 92.1 Bob FM. The station (KBDB-FM) is licensed to Placerville, and it doesn't have a great signal, so it depends on what part of the city you live in on how well you can pick it up.

It's possible that Infinity Broadcasting, which has been very involved with the JACK-FM brand, might put it on one of its stations in the market, but for now your choices are Bob FM... or what you can find broadcasting over the internet.


From: Elleoj22@aol.com
To: LouPickney@gmail.com
Date: Jun 5, 2005 7:25 AM
Subject: buffalo station

your buffalo station really sucks! we used to have talk fm with some great "guy" talk shows...now all you have is Howard Stern and then the strangest variety of music i've ever heard. I'm a girl and i used to love "guy" talk radio and so did everyone listening in buffalo. your format is the worst!

Lou: Why do people keep thinking that I own these stations? It'd be great for me financially if I did, but alas that's not the case.

Look, I love hot talk: I'm a producer for the Bubba The Love Sponge show, and I even have a site devoted to the hot talk industry, RadioHotTalk.com. If you don't like what WBUF is doing, you would be well-served to let the Infinity Buffalo local management know. Telling a guy in Tampa who runs a website that chronicles the Variety Hits format isn't going to help your cause any.


From: Louis Pallazola
To: LouPickney@gmail.com
Date: Jun 5, 2005 9:20 AM
Subject: Question

I have a question when a radio station filp to JACK-FM or HANK-FM or any other JACK formact they pertty much stick with music of late 60's to the 70 alot and a few here and there 90's and 2000 and 80's. I think they need to play more 90's and 80's and 00 on a JACK-FM formact. What do u think Lou?? Then a few weeks later after the station filp it to JACK the music started to get more playing of the 90's and 00 then back to the 80's and 70's 60's as they mix it in more.

Lou: The idea of a Variety Hits station only playing a slice of its format, to me, doesn't make sense. If you're launching a brand new station, you want to have it ready to go right out of the box. I have a tape that my brother recorded of the first day of JACK-FM in Nashville, and there wasn't any 60s music on it. Based on what was on the tape, the variety of music on there was the same as what I heard this past weekend while I was in Nashville (and it was outstanding). I'm going to give the Nashville trip its own column, since the feedback I got from people absolutely floored me, but the bottom line is that when executed correctly, Variety Hits can take a market by storm.

If a station comes out and plays 60s/70s to start with, it'll come across as an oldies/classic hits station. If you then push in the 90s/00s music, you'll confuse/anger people who will wonder what in the world the format is. Whereas if you're JACK-FM and use the "Playing What We Want" service mark (or whatever the approach is), you'd better live up to it right away. That is not something to be trifled with. Otherwise people will think you're the same old thing, and you've lost your chance to win them over with this unique style of radio.

Copyright 2005-2009 Lou Pickney. All Rights Reserved.