Variety Hits Mailbag
May 25, 2005
From: Melissa Thayer
Date: May 24, 2005 10:56 PM
Subject: your random music
I just wanted to let you know that most people don't
agree with your format choices. some of us do
actually think it is weird to hear the stones then
beatles the ken chesney. some of us want you to go
back to the formats that held stations in the number 3
spot for their market like STAR 93.7 out of boston
because we the listeners liked to hear the wide range
of DANCE music that it once played. we didn't want
heavy rock or metal to be mixed into it. we listened
for the exclusive dance music it played.
but then over night and from an article i read the owner's
daughter's advice you ignored us the listeners and
switched it. we have a group a
and you can go to www.savestar.org to see what we the real listeners
thought of the change and maybe you will actually poll
the listerns first before just changing format. after
all we are the ones you are trying to reach, instead
you pushed us away leaving us with no other choice but
to turn off the radio and buy ipods or listen to our
own records and tapes and cd's and form little groups
to talk about what once was. i wonder what the
statitistics are for every listener you got to stay
listening, how many more did you lose?
just wanted to let you see the other point of views out there,
Lou: Please keep in mind that I don't work for any of the radio stations listed on this site, including WMKK (formerly WQSX). I simply keep a compilation of the stations that have gone with the Variety Hits format and provide other pertinent information about the format as circumstances dictate. Complaining to me about Star 93.7's flip to 93.7 Mike FM isn't going to help your quest, as I don't have anything to do with the station. Entercom owns it, not me.
I understand your frustration about the loss of Star 93.7. It's never fun to have your favorite station change formats, particularly if the replacement is not something that you like. And believe me, I know there are other points of view out there.
You might want to consider approaching other Boston stations to let them know of the demand that's out there for what Star 93.7 used to play. You're more likely to see results via that route than you are with 93.7. In radio, the past doesn't exist all too often. And while it's not unheard of for a station to revert back to its old format, the odds of it happening with 93.7 in Boston is not very likely.
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