Joplin, MO
KMXL - 95.1 Mike FM
On March 29, 2006 (the day before the start of the Spring 2006 ratings period), Mix 95.1 shifted from Hot AC to Variety Hits as 95.1 Mike FM. The station, in an unusual twist, kept part of its past identity alive with the positioning statement "The New Mix 95.1 Mike FM", a move which is rare for this format. It has also retained the KMXL call letters than connect it with the old Mix name. Using somewhat insider lingo (blowing up a station is a radio term for switching the format), the station website says: "Mike didn’t blow up the Mix, he just made it so much better."
Station Website: 951mikefm.com
Streaming Audio: None
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© Copyright 2005-2008 Lou Pickney. All Rights Reserved.
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