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News Archive: April 2008

April 7, 2008
Gapwest Broadcasting has brought Variety Hits to Yakima, WA, where it dropped Spanish "La Preciosa 99.3" on KQSN and replaced it with "My 99.3". It debuted on 4/1/2008 by playing 5,000 songs in a row. KQSN belonged to Clear Channel until Gapwest officially acquired it in February 2008, and the new owners didn't waste much time in putting a new format on the air on the signal.

This is the second Variety Hits station to go on the air in Yakima, the first being New Northwest Broadcasting's 105.7 Bob FM (KRSE).

April 18, 2008
Entercom has divested itself of Fickle 93.3 WFKL in Rochester, NY, along with two other stations it owns in the market, to comply with FCC-mandated market ownership limits that Entercom exceeded when it purchased the CBS Radio stations in Rochester in August 2006. According to All Access, WFKL is being put into a trust with WRMM and WZNE that is being run by David Pearlman.

April 30, 2008
All Access confirms what it teased last week, as Cumulus flipped Hot AC B-103 (KBIU) today to the satellite-fed version of JACK-FM in Lake Charles, LA as 103.3 Jack FM. The website reveals that while the KBIU call letters remains for now, they will be changed soon to call letters that closer match the Jack name.

It's interesting to note that this is the first Cumulus-owned station to put the satellite-fed version of Jack FM on the air. It inherited the Susquehanna Jack FM stations in Kansas City and Indianapolis in May 2006; the Indy station later evolved to Classic Hits (and ultimately dropped the Jack name).

However, in August 2007, Cumulus licensed Jack FM for a rimshot station covering the Houston market. And that, coupled with the addition of Jack FM in Lake Charles, may be a sign of the company finding interest in the Variety Hits format, particularly with the Jack FM branding.

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